Overseas Broadcasting Directed to Arab Audience

The Information Affairs Office of. Sheikh Sultan Bin Zayed Al-Nahyan, Deputy Prime Minister of the UAE , has published a study entitled "Overseas Broadcasting Directed to Arab Audience". The study analyses the emergence of such broadcast services, and the objectives of conveying a message to the Arab audience, underling the role of the media in the political and military arenas and the risks behind their success in attracting effective groups.
The study warns that intensifying efforts of the overseas broadcasting in the Arab region would complicate the mission of Arab media in confronting westernization attempts aiming at changing the Arab psychological, ideological, and intellectual structures under different pretexts.
After shedding light on the military and political battles as well as the role played by the media in this concern, the study highlights the general objectives of the overseas broadcasting as a means of communication, entertainment, education, and culture. These services may also serve to pave the way for a political or military action; or stimulate, dominate, and control mind, the study says.
Reviewing history of these overseas media, the study indicates that the entire Arab world is a recipient of the overseas services, and a target for the international broadcasting since the fourth decade of the 20th century.
The study also tackles, in details, the most important overseas broadcast services directed to the Arab world: its emergence, objectives, nature of its programs, and the level of its credibility. As a conclusion, the study comes up with some remarks about the recent launching of new foreign media in the Arab world aimed at gaining the minds and hearts of the Arab audience, as well as the challenges brought by these media.